Hedonism Key words
sensory, friendly technologies, cocooning
Bio-conscious approach Key words
green obsession, green therapy, eco-architecture, bio-privilege, eco-ethnic, techno jungle
Visionary approach Key words
light therapy, beyond appearance, sharing magic vibrations, Swarovski effect, laser structures
Immaginative approach Key words
vintage, man made, user chic, spontaneity, esoteric, alchimia
Main social cultural and economic phenomenas that characterize the market scenario:
uncertainty, globalization, return to tradition, nomadic technologies, environmental sustainability, trading up, bio-logic, growing old comfortably, sex barriers, dreams of peace.
Main market requests:
less but Better, simplification and facilitation, super warranty, research for harmony, empowered softness, human touch, protection, reassurance, relax, “glocal” (global + local), micro-dimension.