The project was carried out in collaboration with the De' Longhi Italia team, based in Treviso, to promote the value of the made in Italy brand. The project involved 10 universities across the country, where the company's team of professionals met with students of the last year courses, challenging them to design custom - made products. At the end of the training program, prototypes of the most qualified projects were developed and showcased at MUDEC museum in Milan. The jury was composed by: Sam Baron, artist and designer, Maurizio Pamfilo, CEO of Love the Sign, Francesco Morace, Sociologist founder of Future Concept Lab, Mario Bellini, Italian architect, Francesca Cester, De' Longhi group and coordinated among other with the support of Michela Codutti, founder of euroinnovators