{"id":3982,"date":"2026-06-24T18:50:46","date_gmt":"2026-06-24T16:50:46","guid":{"rendered":"https:\/\/www.euroinnovators.org\/2018\/?p=3982"},"modified":"2026-09-05T14:04:42","modified_gmt":"2026-09-05T12:04:42","slug":"touch-ground","status":"publish","type":"post","link":"https:\/\/www.euroinnovators.org\/2018\/2026\/06\/24\/touch-ground\/","title":{"rendered":"Touch Ground"},"content":{"rendered":"

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TOUCH GROUND<\/p>\n

Touch Ground has been conceived as a cultural platform designed to connect design, the city, and community.<\/p>\n

It is a cultural format that uses design to interpret places, foster participation, and generate new relationships between cultural institutions, citizens, creative enterprises, and urban spaces.<\/p>\n

The project has been developed in Mestre as a contemporary laboratory for urban cultural experimentation.<\/p>\n

The Concept<\/strong><\/p>\n

WHERE DESIGN MEETS THE TERRITORY<\/strong><\/p>\n

TOUCH GROUND is motivated from a question:<\/p>\n

How can design become a cultural tool capable of making a tangible impact on urban life?<\/p>\n

The project proposes an approach that brings design:<\/p>\n

    \n
  • from territory to interaction<\/li>\n
  • from idea to experience<\/li>\n
  • from project to cooperation<\/li>\n
  • from exhibition to participation<\/li>\n<\/ul>\n

    Design is understood as a cultural dimension capable of:<\/p>\n

      \n
    • telling the story of a place<\/li>\n
    • generating awareness<\/li>\n
    • activating communities<\/li>\n
    • shaping contemporary imaginaries<\/li>\n
    • creating connections between people and places<\/li>\n<\/ul>\n

      Mestre as a Cultural Laboratory<\/strong><\/p>\n

      Mestre is the ideal context for developing a project of this kind.<\/p>\n

      It is a creative multi layered, and evolving city. A city that encompasses diverse identities:<\/p>\n

        \n
      • industrial heritage<\/li>\n
      • urban infrastructure<\/li>\n
      • multiculturalism<\/li>\n
      • social transformation<\/li>\n
      • emerging creative energies<\/li>\n
      • growing cultural networks<\/li>\n<\/ul>\n

        TOUCH GROUND does not look at Mestre as the periphery of Venice, but as an autonomous territory for contemporary experimentation.<\/p>\n

        The project aims at building a new narrative of the city through:<\/p>\n

          \n
        • design<\/li>\n
        • cultural practices<\/li>\n
        • public participation<\/li>\n
        • urban activations<\/li>\n
        • shared experiences<\/li>\n<\/ul>\n

          Cultural Targets<\/strong><\/p>\n

          1. Activate the Territory<\/p>\n

          Create connections between cultural institutions, urban spaces, communities, and local productive realities.<\/p>\n

          2. Expand Audiences<\/p>\n

          Engage diverse and cross-generational audiences:<\/p>\n

            \n
          • families<\/li>\n
          • students<\/li>\n
          • creative professionals<\/li>\n
          • residents<\/li>\n
          • occasional visitors<\/li>\n
          • local communities<\/li>\n<\/ul>\n

            3. Make Design Accessible<\/p>\n

            Integrate design into everyday life.<\/p>\n

            4. Create a Continuous Cultural Presence<\/p>\n

            Move beyond the concept of a temporary event and establish an ongoing cultural platform.<\/p>\n

            5. Strengthen Mestre\u2019s Cultural Identity<\/p>\n

            Contribute to shaping the image of Mestre as a contemporary cultural hub.<\/p>\n

            Development Model<\/strong><\/p>\n

            TOUCH GROUND has been conceived as a scalable format.<\/p>\n

            Phase 1<\/p>\n

            Mestre \u2014 Pilot Project<\/p>\n

            Building the local cultural ecosystem.<\/p>\n

            Phase 2<\/p>\n

            Territorial Consolidation<\/p>\n

            Expanding cultural, educational, and participatory networks.<\/p>\n

            Phase 3<\/p>\n

            Potential expansion of the format to other Italian cities through cultural partnerships.<\/p>\n

            Why Now<\/strong><\/p>\n

            Today, cultural hubs are places where creativity takes place. They are:<\/p>\n

              \n
            • social platform<\/li>\n
            • places for creating participation<\/li>\n
            • interdisciplinary spaces<\/li>\n
            • catalysts for local development<\/li>\n
            • producers of creative and cultural experiences<\/li>\n<\/ul>\n

              TOUCH GROUND has been created precisely within this vision.<\/p>\n

              A project that enables a new dialogue between:<\/p>\n

                \n
              • cultural institutions<\/li>\n
              • art places<\/li>\n
              • creative hubs<\/li>\n
              • the city<\/li>\n
              • communities<\/li>\n<\/ul>\n<\/div>
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                Italiano<\/strong><\/em><\/p>\n

                Touch Ground nasce come piattaforma culturale capace di connettere design, citt\u00e0 e comunit\u00e0.<\/p>\n

                \u00c8 un format culturale di\ufb00uso che utilizza il design come strumento per leggere il territorio, creare partecipazione<\/p>\n

                e generare nuove relazioni tra istituzioni culturali, cittadini, imprese creative, luoghi d\u2019arte e hub urbani.<\/p>\n

                Il progetto si sviluppa a Mestre come laboratorio contemporaneo di sperimentazione culturale e creativa.<\/p>\n

                Il concept<\/p>\n

                TOUCH GROUND parte da una domanda: Come pu\u00f2 il design diventare uno strumento culturale capace<\/p>\n

                di incidere realmente sulla vita urbana?<\/p>\n

                Il progetto propone un approccio che sposta il design:<\/p>\n

                \u2014 dall\u2019ideazione alla realizzazione<\/p>\n

                \u2014 dalla contemplazione alla partecipazione<\/p>\n

                \u2014 dall\u2019esposizione alla collaborazione<\/p>\n

                Il design viene interpretato non come disciplina autoreferenziale, ma come dispositivo culturale capace di:<\/p>\n

                \u2014 raccontare il territorio<\/p>\n

                \u2014 generare consapevolezza<\/p>\n

                \u2014 attivare comunit\u00e0<\/p>\n

                \u2014 costruire immaginari collettivi<\/p>\n

                \u2014 creare connessioni tra persone e luoghi<\/p>\n

                Mestre come laboratorio culturale rappresenta il contesto ideale per sviluppare un progetto di questo tipo.<\/p>\n

                \u00c8 una citt\u00e0 che contiene identit\u00e0 differenti:<\/p>\n

                \u2014 memoria industriale<\/p>\n

                \u2014 multiculturalit\u00e0<\/p>\n

                \u2014 nuove energie creative<\/p>\n

                \u2014 hub creativi e culturali<\/p>\n

                TOUCH GROUND legge Mestre come territorio autonomo di sperimentazione contemporanea. Il progetto costruisce una nuova narrazione della citt\u00e0 attraverso:<\/p>\n

                \u2014 design<\/p>\n

                \u2014 pratiche creative<\/p>\n

                \u2014 formazione<\/p>\n

                \u2014 esperienze condivise<\/p>\n

                Obiettivi culturali<\/p>\n

                1 Attivare il territorio<\/p>\n

                Creare connessioni tra istituzioni culturali, hub creativi, luoghi dell\u2019arte, comunit\u00e0 e industria.<\/p>\n

                2 Ampliare i pubblici<\/p>\n

                Coinvolgere pubblici trasversali:<\/p>\n

                \u2014 cittadini<\/p>\n

                \u2014 professionisti<\/p>\n

                \u2014 artisti e designer<\/p>\n

                \u2014 hub creativi e aziende<\/p>\n

                3 Rendere il design accessibile<\/p>\n

                Portare il design fuori dai circuiti specialistici e inserirlo nella vita quotidiana.<\/p>\n

                4 Dare continuit\u00e0 alla creativit\u00e0<\/p>\n

                Superare il concetto di evento temporaneo per costruire un dialogo in evoluzione.<\/p>\n

                Modello di sviluppo<\/p>\n

                TOUCH GROUND \u00e8 pensato come format scalabile.<\/p>\n

                Fase 1<\/p>\n

                Mestre \u2014 progetto pilota<\/p>\n

                Costruzione attraverso il design di un dibattito creativo a livello locale.<\/p>\n

                Fase 2<\/p>\n

                Consolidamento territoriale<\/p>\n

                Sviluppo delle reti culturali, di formazione e collaborazione creativa.<\/p>\n

                Fase 3<\/p>\n

                Rete nazionale<\/p>\n

                Possibile espansione del format in altre citt\u00e0 italiane attraverso partnership culturali.<\/p>\n

                Perch\u00e9 oggi<\/p>\n

                Gli hub creativi stanno evolvendo.<\/p>\n

                Non sono pi\u00f9 esclusivamente luoghi della creativit\u00e0 ma stanno diventando sempre pi\u00f9:<\/p>\n

                \u2014 piattaforme in cui la creativit\u00e0 si confronta con la cultura e il sociale<\/p>\n

                \u2014 spazi multidisciplinari dell\u2019interazione<\/p>\n

                \u2014 attivatori territoriali<\/p>\n

                \u2014 produttori di esperienze condivise<\/p>\n

                TOUCH GROUND nasce precisamente in questa direzione.<\/p>\n

                Un progetto che permette di rafforzare il dialogo tra:<\/p>\n

                \u2014 istituzioni<\/p>\n

                \u2014 hub creativi<\/p>\n

                \u2014 comunit\u00e0<\/p>\n

                \u2014 luoghi dell\u2019arte<\/p>\n<\/div>

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                <\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

                Cultural format for activating the territory through design. Touch Ground has been conceived as a cultural platform designed to connect through design the city, its creative and cultural hubs and the community.
                \nIt is a cultural format that uses design to interpret places, foster participation, and generate new interactions between cultural institutions, inhabitants, creative hubs, places of art and urban spaces.
                \nThe project takes place in Mestre as a contemporary laboratory for social and interdisciplinary experimentation.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[32,25,31,34,23,24],"tags":[],"_links":{"self":[{"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/posts\/3982"}],"collection":[{"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/comments?post=3982"}],"version-history":[{"count":15,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/posts\/3982\/revisions"}],"predecessor-version":[{"id":4020,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/posts\/3982\/revisions\/4020"}],"wp:attachment":[{"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/media?parent=3982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/categories?post=3982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euroinnovators.org\/2018\/wp-json\/wp\/v2\/tags?post=3982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}